Authority Websites vs Popular Websites
Every once in a while Matt Cutts actually produces a useful video that provides usable information for the SEO community. The most recent video addresses the difference between how Google defines an authoritative website versus a popular one. Summed up, it comes down to this: Popular websites will receive a lot of traffic and authoritative websites will receive links from trusted websites. The example he provides is that although more people visit adult sites, few…

