Paying for traffic on Facebook? Buying likes? This video explains how click-farms are abusing Facebook’s system and causing you to pay more for less traffic.
They show that in order for click-farms to camouflage themselves, they also click on unrelated legitimate “likes” to mask their activities. However, when you consider the way the Facebook advertisement system works, this causes you to spend your entire marketing budget with little-to-no engagement & traffic.
It means more money for Facebook… but less real traffic for you as the business owner. So far Facebook has been turning a blind eye to this but I assume it is in their best interest to resolve this issue as rapidly as possible.
Matt Cutts explains that you shouldn’t need to re-write your comments if they are poorly written because it shouldn’t affect the quality. First, this implies that proper grammar IS a quality indicator (So make sure that you aren’t using grammar that Google does not recognize) and second, it also means that Google can differentiate “main content” and “comments” on a page.
We have long theorized that pages that receive a constant stream of comments seem to rank higher in Google, so perhaps they are monitoring how many comments each page receives.
I personally believe that if you have 2-3 comments that are poorly written and you have a well written 800 word article, it won’t matter. However, if you have a well written 700 word article but 3000 words worth of poorly written comments (100-200 comments), then you might have issues.
Google returns results based on the information inside comments (how many times have I searched for natural cures and found the result I was looking for inside someone’s comment) That means they are indexing and counting the content inside comments as part of your page.
Bottom line: A few poorly written comments won’t hurt you… but if you want to rank as well as you can, make sure that ALL the grammar on the page is as good as it can be. Matt Cutts is there to make sure you don’t do anything bad. He is NOT there to make sure you get #1 rankings on Google. (That’s our job)
The Google team has always had a knack for answering questions and John Mueller is no exception. This Google Webmaster Hangouts features someone asking John Mueller directly if Google+ affects rankings, how video spam is increasing, how Google is handling rich snippets, social media and much much more.
Here is what we learned from the session:
Viper Chill writes about this in their post called: “Why Google Pushed Me To A Bigger Link Network” where they discuss how Google’s favoring larger corporations and why you need to take back control of your rank.
According to ViperChill, GoDaddy is ranking while violating Google guidelines and they are getting away with it. Namely with the keyword “SSL certificate” that employs keyword links inside widgets/badges they distribute. They have thousands of widget links which help them rank for a huge money term.
Another day, another threat. Matt Cutt’s on the warpath again saying that some German SEO groups are abusing paid links that pass pagerank. https://twitter.com/mattcutts
Really? Again? Matt Cutts seems to really like announcing incoming manual penalties on Twitter before they take action.
What is the philosophy behind announcing such threats?